Startup States Society · Genève, Suisse

Where countries are built like startups, and startups become countries.

A Geneva-based institute advancing lawful, treaty-first new country formation under public international law.

2025Founded
Treaty-FirstMethodology
Open-BooksTransparency
CHE-418.101.559Swiss UID
Where would you like to start?

Three ways in

Discover Startup States

New to the concept? Learn what a Startup State is, why they matter, and how new countries can be built lawfully through treaty, on dry land, by consent.

Visit HowToStartANewCountry.com ↗

About the Society

Looking to verify our credentials? Meet our team and advisors, read our founding statutes, and review our governance and institutional registration in Switzerland.

Meet our team ↓

Join the Community

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The Institute

Our Mission

The Startup States Society is a Geneva-based think tank and policy institute, constituted as a Verein under Swiss law, dedicated to the research, study, and promulgation of peaceful de novo statehood. We advance the proposition that new countries can be built with the rigour of a startup: through negotiated treaty, constitutional clarity, and mutual benefit between founders and host nations.

Our work exists at the intersection of international law, governance innovation, and diplomatic strategy. We provide legal frameworks, policy research, and strategic counsel to credible founders, investors, and host governments navigating the emerging field of new country formation.

Startup States do not undermine existing countries. They complement the international order, offering voluntary, opt-in alternatives grounded in consent, clarity, and competence.

"Startup States are new, independent, self-governing countries intentionally built from first principles, channelling an entrepreneurial ethos in the design and deployment of modular governance, innovative technologies, and market-aligned systems."

Definition 1.0 — Startup States Society

Note on remit: The Society does not itself act as a state builder. It supports credible founders, provides legal and strategic frameworks, and facilitates introductions across law, capital, and diplomacy. It reserves the right to establish or affiliate with purpose-built commercial instruments in the future, at its sole discretion.
Video, Audio & Live

Watch & Listen

Introduction · VimeoOpen ↗
Podcast · NotebookLMOpen ↗
Twitter Space

Startup States Society: First Official Twitter Space

Live discussion on de novo statehood, treaty-first formation, and the legal architecture of new countries · @Startup_States

Listen on X ↗
Recorded · @Startup_States · First Official SpaceFollow ↗
Published Monograph — Second Edition

The Book

Julien Andrew Starr

Startup States

Where Countries Are Built Like Startups, and Startups Become Countries

The foundational monograph of the Startup States movement: a comprehensive treatment of treaty-based country formation, jurisdictional design, and the legal, diplomatic, and economic architecture of de novo statehood in the twenty-first century. Grounded in the Montevideo Convention and the Vienna Convention on the Law of Treaties, it charts a lawful, peaceful path from founding concept to a recognised independent state through legal mechanisms that already exist under public international law.

DOI: 10.5281/zenodo.19115519  ·  ISBN: 978-1-291-75753-8
Author: Julien Andrew Starr  ·  Year: 2026  ·  Language: British English
Scholarship & Publications

Research

Peer-reviewed scholarship, policy essays, and monographs advancing the legal and theoretical foundations of new country formation.

Peer-Reviewed · Journal of Special Jurisdictions

Startup States: A New Framework for Jurisdictional Innovation

Journal of Special Jurisdictions, Vol. 4 (2024). Authored by John McCone, Advisor to the Startup States Society. The first peer-reviewed treatment of the Society's conceptual framework.

Read Article ↗
Policy Essay · International Affairs Forum

Startup States and the Architecture of Treaty-Based Sovereignty

International Affairs Forum. Authored by Julien Andrew Starr, Founding Director. A substantive policy introduction to the Startup States concept for an international relations readership.

Read Essay ↗
Monograph · Open Access

How to Build New Countries

Julien Andrew Starr, 2026. DOI: 10.5281/zenodo.19115519 · ISBN: 978-1-291-75753-8. Available open access and in retail editions worldwide.

Read on Academia ↗
Also at: Fnac Kobo Porrúa Gandhi
Essay · Utopia in Beta

Beautiful and Possible

Isabelle Castro, Ambassador of the Society. A thoughtful exploration of the conditions under which radically better societies become imaginable.

Read Essay ↗
Commentary · LinkedIn

3 Reasons to Start New Countries, Not New Cities

Julien Starr, LinkedIn Pulse. Why full country formation surpasses city-level reform as a vehicle for lasting governance innovation.

Read Article ↗
Policy Essay · LinkedIn

The Monaco Effect: How Governments Can Unlock the Hidden Value of Idle Territory

Julien Starr, LinkedIn Pulse. How sovereign states can convert underutilised land into high-value jurisdictional assets through strategic partnership.

Read Essay ↗
Guest Essay · The Elysian

New Countries Should Rent Land, Not Buy It

Julien Andrew Starr, The Elysian, June 2026. Part of the Post Nation essay series. Why the treaty-lease model is the gold-medal path to lawful de novo statehood.

Read Essay ↗
Guest Essay · Free Cities Foundation

Don't Pay People to Build Your City. Give Them a Stake in It.

Julien Andrew Starr, Free Cities Foundation, June 2026. Drawing on Shenzhen, Próspera, and the Durrës Marina. Why equity participation determines whether governance projects endure.

Read Essay ↗
Press Release · National Law Review

Startup States Society Launches HowToStartANewCountry.com

EIN Presswire via National Law Review, 7 July 2026. Announcing the Society's educational resource on peaceful, lawful new country formation.

Read Release ↗
People

Team & Advisory Council

The Society draws on a carefully curated circle of founders, scholars, and practitioner-advisors with direct experience in governance innovation, jurisdictional design, blockchain economics, and new country formation.

Board of DirectorsGovernance & Fiduciary Oversight
Julien Andrew Starr

Founding Director

Julien ‘Andrew’ Starr

Startup States Society · Genève

Author of the foundational monographs Startup States and How to Build New Countries, and the intellectual architect of the Startup States movement. Originator of the Consensual Theory of Statehood. His work has been published in the Journal of Special Jurisdictions, the International Affairs Forum, The Elysian, and the Free Cities Foundation.

Advisory CouncilSubject-Matter Input & Strategic Counsel
Professor Chris Berg

Advisor

Chris Berg

Professor of Economics, RMIT University

Professor of Economics at RMIT University, Melbourne, and Co-Founder of the RMIT Blockchain Innovation Hub, the world's first social-science research centre dedicated to the study of blockchain technology. Author of more than twelve books on regulation, economic freedom, civil liberties, and digital institutional design. A globally recognised authority on decentralised governance and institutional cryptoeconomics.

Steve Clancy

Advisor

Steve Clancy

New Nation Project

Creator of the New Nation Project and one of the field's most active practitioner-advocates. Has engaged in live diplomatic talks with the government of Tuvalu regarding new country formation, demonstrating that the conversation with existing states can be had in earnest. One of the earliest proof-of-concept voices within the movement.

John McCone

Advisor

John McCone

johnmccone.com

Web3 community investor, researcher, philosopher, and writer with experience spanning governance frameworks, institutional design, and decentralised communities. Brings intellectual rigour to the Society's advisory function, with particular interest in the philosophical and legal dimensions of new jurisdiction design and post-Westphalian political economy.

Eric Miki

Advisor

Eric Miki

ericmiki.com

Strategist and thinker at the frontier of distributed systems, decentralised governance, and emerging legal infrastructure. Contributes to the Society's research on digital-native and algorithmically governed jurisdictions, and on the intersection of technology and institutional design in the context of new country formation.

AmbassadorsSupporters & Informal Allies
Isabelle Castro

Ambassador

Isabelle Castro

Utopia in Beta

Writer and researcher working at the intersection of governance, technology, and social imagination. Author of the Utopia in Beta Substack, exploring emerging models of how people might live and organise together. Her essay “Beautiful and Possible” appears in the Society's research library.

Zuzana Martakova

Ambassador

Zuzana Martakova

Freeth'm

An engaged supporter and informal ally of the Society's mission, contributing to outreach and the broader community of those interested in governance innovation and new forms of political organisation. An enthusiastic early member of the Society's network of aligned thinkers and collaborators.

This is a public, informational listing. It does not imply membership offerings, fundraising, or solicitation. Roles reflect organisational governance and advisory support only.

Institutional Registration & Transparency

Governance

Official Documents

Primary statutes and minutes in French (official originals), with English reference translation.

Membership: The Society is not currently in a period of active membership expansion. Enquiries are considered at the Society's sole discretion.
Legal constitution: The Startup States Society is constituted as a Verein (voluntary association) under the Swiss Civil Code (Articles 60–79, ZGB). As a non-commercial association, entry in the Swiss Commercial Registry is not presently required; the Society acquires legal personality directly through its founding statutes, pursuant to Article 60 CC. The UID number (CHE-418.101.559) is an administrative business identifier assigned by the Swiss Federal Statistical Office and does not constitute Commercial Registry registration.

Contact

Startup States Society
SwissMailBox 467, 12 Rue Le Corbusier
1208 Genève, Suisse

Tél.: +41 27 539 16 11
UID: CHE-418.101.559

Open-Books Transparency

Open-Books

Annual expense reports freely published. A DAO is anticipated for on-chain accounting transparency.

Self-Financed

Entirely funded by its Founding Director. No external contributions received to date. The Society may selectively accept aligned contributions at sole discretion.

Tax Status

Tax-exempt, subject to a pending appeal before the competent cantonal authority. Formal confirmation anticipated in due course.

Expense Report

View 2025 Report ↗

Join the Conversation

Stay at the frontier of new country formation.

Follow the Society on X for commentary, announcements, and dispatches from the frontier of jurisdictional design. Join our Telegram to engage with the broader community.

@startup_states  ·  t.me/startupstates  ·  startupstates.swiss

Definition, Etymology & Overview

What Are Startup States?

A formal treatment of the term, its etymology, expanded juridical definition, and organisational basis, drawn from the Society's canonical reference text.

Definition 1.0

Startup States

New, independent, self-governing countries intentionally built from first principles, channelling an entrepreneurial ethos in the design and deployment of modular governance, innovative technologies, and market-aligned systems: delivering legally grounded, deliberate, treaty-enabled statehood.

Epigram

Startups that are new countries, and new countries that are startups.

IPA: /ˈstɑːtʌp steɪts/  ·  Phonetic: STAHR-tuhp stayts  ·  Singular: Startup State

The term Startup States synthesises two historically distinct yet increasingly convergent domains. Startup derives from the twentieth-century lexicon of Silicon Valley, denoting ventures born from agility, innovation, and lean experimentation. State, from the Latin status, acquired its political meaning in Renaissance Europe, evolving under the Westphalian system into the foundational unit of modern international law, recognised under the Montevideo Convention (1933) as requiring a permanent population, defined territory, effective government, and the capacity to enter international relations.

Their juxtaposition forms a neologism signalling not rebellion, but origination: countries designed with purpose, launched through consent, and governed with precision. Their legal foundations aim to satisfy Montevideo criteria whilst securing status through negotiated treaties, sustainable jurisdictional leasing, and pluralistic diplomacy.

Startup States are new, independent, and self-governing countries, deliberately constructed from first principles, anchored in lawful consent and entrepreneurial clarity. They are neither born of secession nor imposed through colonial conquest, but rather emerge through mutually informed, symbiotic agreements that reflect the voluntary will of all parties involved.

In their most legally conscientious and diplomatically robust form, Startup States are established through cooperative formations pursuant to lawful agreements with recognised sovereign powers, typically formalised via treaties, long-term leases, or the lawful transfer of uninhabited and uncontested territories. Such juridical constructs may manifest as concurrent sovereignty or condominium governance, wherein both parties exercise defined legal competences whilst retaining distinct sovereign status.

Startup States do not seek to undermine or replace existing countries. Rather, they offer voluntary, opt-in alternatives characterised by consent, clarity, and competence.

Charter Cities and Special Economic Zones are subnational experiments legally subordinate to the host country and revocable at will. Honduras revoked the ZEDE framework in 2022; no equivalent unilateral revocation is possible for a properly constituted bilateral international treaty.

Network States often lack defined territory, formal recognition, and binding treaties. Startup States begin with territory, law, and recognition, not ideology and aspiration.

Micronations are typically symbolic projects lacking legal standing and enforceable treaties. Startup States are formed through lawful bilateral treaties designed for legitimacy, scalability, and real-world relevance from the outset.

Frequently Asked Questions

Questions & Answers

The most important questions about Startup States, their legal foundations, and how to get involved.

Startup States are new, independent countries created through lawful and peaceful agreements with existing sovereign states, often by treaty. They are deliberately designed jurisdictions seeking full international recognition from inception, applying entrepreneurial discipline to governance, law, and economics. They are purpose-built, high-performance jurisdictions optimised for freedom, trust, innovation, and long-term institutional viability.

Many existing countries are weighed down by bureaucratic sprawl, outdated systems, and political gridlock. Startup States offer a blank canvas to rethink how we organise law, governance, economics, and community without overthrowing existing regimes. They complement rather than conflict with the international order: a strategic reallocation of human talent and capital into more effective, accountable, and innovative systems.

Yes, when structured correctly and formed through mutual consent. Startup States comply with the Montevideo Convention on the Rights and Duties of States, the United Nations Charter, and the Vienna Convention on the Law of Treaties. They are peaceful, treaty-based initiatives grounded in established international norms: lawful, negotiated statehood for the twenty-first century.

The Montevideo Convention on the Rights and Duties of States (1933) codifies four criteria for statehood that have since been adopted as customary international law: a permanent population, a defined territory, an effective government, and the capacity to enter into relations with other states. These criteria are declaratory, meaning a state exists once they are met, irrespective of formal recognition by others. Startup States are designed to satisfy each criterion from inception, making the Montevideo Convention the foundational legal instrument in the Society's analytical framework.

No. Micronations are typically symbolic or hobby projects lacking legal standing, enforceable treaties, and serious pathways to recognition under international law. Startup States are formed through lawful bilateral treaties with existing sovereign nations, designed to be recognised, self-governing, and institutionally robust from the outset. They are backed by capital, governed by enforceable rules, and structured for long-term sustainability.

Charter Cities and Special Economic Zones are subnational experiments legally subordinate to the host country and revocable at will. Honduras revoked the ZEDE framework in 2022; no equivalent unilateral revocation is possible for a properly constituted bilateral international treaty. Startup States are countries formed through international law: their autonomy is a right secured by treaty, not a domestic licence that can be withdrawn.

Network States are often described as digital-first communities seeking future recognition. Most lack defined territory, formal recognition, and binding treaties with existing states. Under current international law, statehood is not achieved by community consensus or online declarations. Startup States begin with territory, law, and recognition, not ideology and aspiration. Network States often seek to bypass the existing international order; Startup States work within it.

No. Digital colonialism is extractive, imposed, and top-down. Startup States are lawful, opt-in, and co-created through mutual consent. A Startup State cannot exist without the host country's active agreement and participation as a co-architect. These are joint ventures for aligned growth with enforceable terms, transparent governance, and measurable local benefit. Startup States validate the standing of host nations rather than undermining it.

Develop a clear, compelling, credible thesis covering legal structure, governance architecture, economic model, preferred locations, and diplomatic strategy. A Startup State begins with law and structure, not a manifesto. Then recruit legal experts, economic strategists, capital providers, and diplomatic operators. The Startup States Society can support this process, helping founders move from conceptual pitch to structured protocol. Think of the Society as a seed-stage accelerator for geopolitical ventures.

Yes. Startup States represent a frontier opportunity where geopolitics, innovation, and capital intersect. Whether you are a venture capitalist, a sovereign wealth fund, a family office, an infrastructure builder, or a policy professional, there are multiple ways to participate: land vehicles, governance-as-a-service protocols, legal architecture, and institutional design. This is not only investing in a project; it is joining the cap table of a country. The Society facilitates strategic introductions for serious contributors.

All forty Q&As in the published monograph ↗